Archived ReadyTalk Webinars

Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.

Start Time:
Tuesday, October 30, 2007 6:00 PM EDT
Category: Management
Debra Thompson

A frequent complaint about the strategic planning process is that it produces a document that ends up collecting dust on a shelf—the organization ignores the precious information depicted in the document. How can you make sure that your hard planning work will produce results?

Join Debra Thompson, President of Strategy Solutions, Inc, as she shares twelve practical guidelines for rallying your teams toward strong execution of your new strategic plan.

Speaker Bio

Debra Thompson is President of Strategy Solutions, Inc., a firm that provides strategic planning, market research, facilitation and training services to organizations and communities who want to grow and thrive. Among services to both for-profit and non-profit organizations, her major accomplishments include facilitating local and regional economic development strategic planning initiatives, visioning & planning processes for government consolidations, health care systems and joint ventures, as well as business turnarounds.

Chosen as one of Pennsylvania's Best 50 Women in Business, 2001, she was honored as one of Erie's "Dynamic Dozen" Women Making History in 2003. Recently, Debra was selected as a finalist for the Stevie International Women in Business Award, Technology Innovator category, 2006.

Start Time:
Wednesday, October 24, 2007 6:00 PM EDT
Category: Marketing
Andy Goodman and R. Christine Hershey

IQ Test LogoSometime soon, your Eye-Q is going to be tested. It could happen when new pages are added to your website, when the next issue of your newsletter is assembled, or when you run your next ad. Whatever the reason, when someone puts a prospective piece of public communication under your nose and asks, "What do you think?" your Eye-Q is on the firing line. And when these moments of judgment invariably arrive, how much expertise do you bring to bear? How confident are you in your ability to distinguish between designs that will attract attention versus those that could drive it away? In short: just how smart are your eyes?

Join Andy Goodman and R. Christine Hershey, co-creators of Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes for a lively one-hour crash course in graphic design. Learn the fundamentals of good design and help your organization present a smarter look to people who should be looking at you.

Speaker Bio

A communication consultant, author and trainer based in Los Angeles, Andy Goodman specializes in helping nonprofits, foundations, government agencies and educational institutions reach more people more effectively. As a nationally-recognized public speaker, Andy regularly delivers presentations including, "The Four Connecting Points," "Storytelling as Best Practice," "Why Bad Ads Happen to Good Causes", and "Dramatically Better Meetings". He publishes a monthly newsletter, Free-Range Thinking, that profiles best practices in public interest communications and is author of the books Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes. Andy was recently selected by Al Gore to train 1,000 volunteers who will deliver presentations on global warming around the U.S. in 2007.

R. Christine Hershey is the founder and catalyst for Hershey|Cause, guiding its overall strategic and creative vision. Passionate about "Communications for Good", she consults regularly with CEOs and senior executives throughout the country, advising on positioning, identity and strategy. Her experience in both the corporate and philanthropic sectors includes such Fortune 500 companies as Disney, Wells Fargo, and AT&T (Cingular) as well as the World Health Organization, the Institute of Medicine and The Nature Conservancy.

As an author and expert, Chris' work has appeared in the Stanford Social Innovation Review, The New York Times and The Chronicle of Philanthropy. As a publisher of Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes, Chris has helped educate the philanthropic sector regarding best practices. Her first book, the Communications Toolkit, published in 2005, has been distributed in all 50 states, 24 countries and across six continents.

Start Time:
Thursday, October 18, 2007 6:00 PM EDT
Mike O'Neil

Mike will be presenting the power of networking in a combined on-line and off-line strategy. He will bring to the group little known and highly powerful elements of making the most of networking events, getting results from on-line networking (such as LinkedIn) and the tremendous power of the combination of the two. Mike has held over 125 networking events and 35 LinkedIn Workshops and Web Seminars playing to an audience of over 12,000 in the 4 years Integrated Alliances has been operating.

Speaker Bio

Mike O'Neil is the epitome of a go-getter. As a tech consultant and business strategist, Mike creatively arranged private networking events to promote his services and link various tech organizations together to grow his clients' businesses. Mike steadily created a vast network of service providers and other B2B organizations and began to develop the powerful networking events which focused on the core mission of what would become Integrated Alliances: a venture to bring people and business together in a vibrant atmosphere.

Subsequently in November of 2003, Mike founded Integrated Alliances, LLC to serve that niche as a business networking and events company. Originally formed to include the Telecom and Internet industries, IA has grown to include other sectors such as web development, hosting, marketing and other business services. Today, IA has a network of over 7,500 business professionals and is recognized as one of the fastest growing business and technology networking events companies in Colorado.

When he's not networking, Mike's passion is spending time with his energetic 8 year old son, Brendan. Mike also enjoys live music and classic automobiles like his old Z-28, Mustang convertible and Shelby GT500.

Start Time:
Tuesday, October 16, 2007 5:00 PM EDT
Kathy Larson

Quality or compliance audits are one of the most powerful tools available to a franchisor. Yet many franchise systems experience little or no improvement from their audits. This session will focus on the design, process and technology of a quality or compliance audit and how to get the biggest benefit for your franchise system.

Speaker Bio

This month's speaker is brought to you by Xegy.

Kathy Larson co-founded the company behind Xegy/Franchise Roadmap in 1998. The company has pioneered Software as a Service (SaaS), mobile technologies, and offline reporting for process management. Larson has 25 years of experience consulting in the areas of sales, branch operations, performance management, certification processes, and customer service with organizations including Kinko's, Boston Market, Grease Monkey, and Safeway Restaurant Group.

Start Time:
Tuesday, October 09, 2007 6:00 PM EDT
Category: Marketing
Moderator: Kris Smith

Join Kris Smith, Paul Barron and Rob Simon as they discuss communication with people on the go. Listen to the experts as they show you how the simple technique of podcasting—delivering your message to listeners on their schedule—can help extend your reach, create more leads, educate your staff and communicate more effectively. Each speaker will bring his unique insider's perspective of podcasting and share how businesses can benefit from this useful application.

Speaker Bio

Kris Smith is Founder and CEO of Palegroove.com. On February 17, 2005, Kris opened Palegroove Studios, the first podcast production company. Since then Palegroove Studios has consulted and produced podcasts for many clients including MTV Networks, NASCAR racing teams and NFL Players. Smith has also authored articles for podcasting websites, been interviewed and highlighted by numerous media on the topic like The New York Times, NBC, FOX and Detroit Free Press.

Rob Simon is the founder and president of BurstMarketing, a podcast publishing company that creates, distributes and promotes audio and video podcasts that burst across the new distribution network of portable media devices, from iPods to laptops to cell phones. Rob is a published author and a frequent speaker on new media.

Paul Barron is an expert in understanding the dynamics of a very special industry—one that focuses entirely on the comfort levels of consumers. Paul has more than 12 years experience in online new media development and has launched new media web-based content and vertical solutions for a business to business community with revenues of more than half a trillion dollars.

Start Time:
Friday, September 28, 2007 5:00 PM EDT
Ken Molay

Ken Molay, president of Webinar Success, presents tips to help you become a more effective online speaker. Presenting on a webcast or webinar is fundamentally different from speaking in front of an in-room audience. Since you and your audience cannot see each other, your vocal style and the way you interact with the web conferencing software determines how you are perceived.

You will learn how to prepare a presentation that complements the web environment and how to deliver it with confidence and professionalism. Discover ways to consciously adjust your vocal style in order to build rapport with your audience. Identify common presentation errors that can detract from your message.

As an added benefit, attend this event and receive a free speaker evaluation form that can be used to help identify strengths and weaknesses in your own presentation style.

This seminar is appropriate for anyone who delivers public presentations over the web. It is valuable for those currently using webinars in their business and for those just getting started with webinars as a new communications medium. A live question and answer session will let you guide the session to concentrate on topics of the most interest and benefit to you.

What the audience will learn:

  1. How to set up your physical environment for an online presentation
  2. Tips and tricks for improving your vocal style
  3. How to script and practice a presentation to build comfort and confidence
  4. Common presentation errors that drive your audience crazy
  5. How to work with online slide presentations
  6. Effective audience interaction techniques
Speaker Bio

Ken Molay has been producing and delivering business webinars since 1999. His background in public speaking, radio, stage acting, and corporate training has given him a unique perspective on what it takes to create and deliver compelling and effective presentations.

Ken has a background in software development and marketing, working for companies such as Advanced Micro Devices, Syntelligence, Blaze Software, Brokat, HNC Software, and Fair Isaac. He has acted as development manager, product manager, and product marketing manager. In more than 20 years of professional experience, Ken has presented public sessions at numerous industry conferences, as well as presenting information to customers, sales prospects, industry analysts, and the press.

Currently Ken offers consulting services through his company Webinar Success. He also maintains the industry's only vendor-independent blog dedicated solely to issues, news, and tips related to web conferencing and its applications.

Start Time:
Thursday, September 20, 2007 6:00 PM EDT
Erica Olsen

It's almost the fourth quarter--will you hit your numbers? Did you achieve your key initiatives? If you are similar to the majority of business owners, managers and executive directors, you'd probably like to be further along towards accomplishing your 2007 goals. Don't despair, you still have three more months to finish strong.

A good strategic plan provides a business with the roadmap it needs to pursue a specific strategic direction and set of performance goals, deliver customer value, and be successful. However, this is just a plan; it doesn't guarantee that the desired performance is reached any more than having a roadmap guarantees the traveler arrives at the desired destination.

That is where the art of execution comes in. Learn how to keep the momentum of your strategic plan alive through best practices, tips and the how-tos of execution. Whether you have a strategic plan or not, this session will provide you with practical tools to boost your business performance.

Speaker Bio

Erica Olsen is the founder and Vice President of M3 Planning, Inc, a strategic planning firm that works with growth-oriented organizations to develop and execute their strategies. Erica holds a BA in Communications and an MBA in International Management from Thunderbird.
Her clients include Miller Heiman, EDAWN, Hallelujah Acres, Austin Radiological Association, Northern Nevada Business Weekly, Washoe County and University of Phoenix. On her way to becoming a serial entrepreneur, M3 Planning is the fourth business she has helped found.
Under her guidance, M3 launched a web-based strategic planning system called MyStrategicPlan.com. With her online strategic planning system, any organization, regardless of size and budget, can build a plan in a matter of weeks (or even days). MyStrategicPlan is just one of several online strategic planning systems developed by Erica’s company M3 Planning. Through M3 Planning’s online client base and onsite strategic planning facilitation work, Erica has developed and reviewed hundreds of strategic plans for organizations across the country.
Most recently, she authored Strategic Planning For Dummies as part of the For Dummies series. In addition to Strategic Planning For Dummies, she has co-authored Strategic Planning Made Easy: A Practical Guide to Growth and Profitability and contributes regular columns to local, regional and national business publications.

She’s frequently tapped to lecture at the University of Nevada, Reno and the University of Phoenix in Reno on management and planning topics. She hosts workshops and has spoken at conferences nationwide.

Start Time:
Wednesday, September 19, 2007 6:00 PM EDT
Category: Marketing
James Clark

Blogging, Podcasting, RSS Feeds, Social Media, Word of Mouth, Viral Campaigns, Search Engine Optimization, Pay Per Click...all tools in the online conversation. James Clark from Room 214 discusses online marketing strategies to enter and capture the conversation.

Speaker Bio

James Clark is a social and conversational media expert, blogger, podcaster, speaker, author, and corporate trainer.

He is the co-founder of Room 214, Inc., a search marketing and social media agency focusing on delivering high search visibility campaigns through its Search Visibility Programs.

James was a previous public relations agency owner, with deep experience in messaging, branding, and product launches. James took his years of experience in public relations and shifted his focus to social media applications (blogs, podcasts, RSS, MySpace) to help clients drive sales, awareness and brand recognition through Room 214's Capture the Conversation methodology for online communications, high search visibility and word of mouth marketing campaigns.

Start Time:
Tuesday, September 18, 2007 5:00 PM EDT
Jeffrey A. Brimer

Brought to you by Rule 6 CommunicationsOn May 1st 2007, China released a new franchise regulation with the intent to make it easier and quicker for international franchises to gain access into the China market. With the upcoming 2008 Summer Olympics in Beijing, many American companies are anxious to have a presence. However, the new rules are extremely confusing, and franchisors need to be sure they understand them before stepping into the country.

Speaker Bio

Jeff Brimer, of counsel with Denver's Snell & Wilmer LLP concentrates in domestic and international franchising and distribution. His experience includes franchise documentation, registration and disclosure; and business organizations, contract negotiation, finance, taxation, intellectual property, securities, human resources, retailing, construction, hotels and real estate development.

Professional Recognition and Awards

Named Chambers USA: America's Leading Lawyer for Franchising
International Who's Who of Franchise Lawyers
Franchise Times Legal Eagles

Start Time:
Wednesday, September 05, 2007 6:00 PM EDT
Category: Marketing
Stefan Tornquist and Shawn Cardinal

NEW Research: Business Technology Web Seminar

Business technology marketing is challenging. Marketers must reach multiple decision makers, competition for attention is fierce and the variety of lead generation media is staggering. How do you as a B-to-B marketer address these challenges?

Based on new research from their Business Technology Benchmark Guide, MarketingSherpa has done it for you. Join us for a web seminar from the leaders in marketing research, as they present findings from the new edition of their "Business Technology Benchmark Guide". In this seminar, you will learn:

  • Which tests and tactics get the best ROI...and which get the worst
  • How to influence key decision makers to allocate budget dollars
  • Enlightening eye tracking results to share with your web design team
Speaker Bio

Stefan Tornquist

As Research Director for MarketingSherpa, Tornquist conducts primary research studies as well as gathering and evaluating marketing, advertising and PR statistics data from thousands of sources. He uses this data to create MarketingSherpa's annual Benchmark Guides for Email, Search and Business Technology Marketing, among other reports.

Tornquist has been a featured speaker at events held by the Advertising Research Foundation, the Direct Marketing Association, Web Marketing Association, TechTarget and KnowledgeStorm, among many others. He has been quoted in a variety of publications, including The Wall St. Journal, BusinessWeek and Inc. Magazine, and appeared on CNBC's Street Signs.

Prior to joining MarketingSherpa, Tornquist co-founded Bluestreak, the pioneering marketing technology company that started out in rich media and grew to become one of the industry's largest ad servers. He also co-founded and ran marketing for technology start-ups 9th Square Inc. and Waterworks Interactive Inc. as well as his own marketing and public relations consulting company.

Shawn Cardinal

As the Training Director for ReadyTalk, Shawn Cardinal is an expert in conducting and managing web seminars. He has served as a moderator and a master of ceremonies for hundreds of events and has taught thousands of people how to create their own events.

His training style is energetic, engaging and delightful. Shawn has a knack for making the most technologically challenged customers feel comfortable and confident when conducting their own events, and is delighted to share his expertise with a new audience.

Shawn has a background in radio voiceover work, advertising sales, direct-mail and newspaper publishing and finance. He also owned and operated his own mobile disc jockey company.