You've heard the talk, you've heard the hype—word of mouth marketing is the next big thing. But what exactly should you do to create a word of mouth marketing campaign for your company? Learn specific strategies to engage with consumers and generate positive word of mouth about your brand. Learn the 5 steps to starting an impactful, effective, sales-driving campaign. We're going to get specific here: Who to hire, where to start, and how to make it successful.
- Finding the right people to talk about you (influencers and evangelists)
- Giving them something to talk about (viral email, samples, buzz, and more)
- Creating tools to make it easier for them to talk to each other (blogs, discussions, tell-a-friend forms)
- Participating in the conversation
- Tracking and measuring results
The first 50 attendees will receive a free copy of Word of Mouth Marketing.