Archived ReadyTalk Webinars

Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.

Start Time:
Wednesday, July 18, 2007 6:00 PM EDT
Category: Marketing
Michael Lenzini and John Burnett

This Web Seminar is for marketing managers working at small to mid-sized companies who want a better understanding of the appropriate marketing metrics to employ in strategically assessing the various marketing tools that comprise their marketing mix. This web seminar will consider these tools both proactively and reactively.

Speaker Bio

Michael Lenzini is CEO and Managing Member of Scenario d LLC. The firm provides a full range of technology-enabled strategic and tactical marketing services. He has over 30 years of entrepreneurial experience, has started and run six companies successfully and is Adjunct Professor at Daniels College of Business, University of Denver.

John Burnett is a partner in the marketing firm and interactive agency Scenario d LLC. John is also a Professor of marketing and Director of the DU Marketing Roundtable at the Daniels College of Business, University of Denver. He has taught at five universities during his 38-year career and specializes in Marketing Communications and Nonprofit Marketing. He is the co-author of the number one Advertising textbook in the world and has published over 60 articles across a number of marketing-related topics. He has worked in the nonprofit sector for 20 years and has a new book coming out in March of 2007, Nonprofit Marketing Best Practices.

Start Time:
Tuesday, July 17, 2007 5:00 PM EDT
Craig Dietz

We'll discuss the three critical elements to write an effective operations manual. Then we'll discuss how to use that material to create effective franchise education and training programs. These training programs often include franchisee, manager and employee training. Finally we'll talk briefly about when and how to get started. By the end you'll have a simple picture of how to create the foundations of a great franchise education program by using fundamental writing and training principles.

Speaker Bio

Craig Dietz learned to write effective instructional materials first as a classroom school teacher, and then at Quiznos Sub where he developed all franchise owner, manager, and hourly employee training programs and helped create Quiznos University. In 1996, he earned a Master's Degree in Curriculum and Instruction from the University of Colorado at Denver. Special Ops LLC was created because a friend, who owned a local furniture store, complained that his employees didn't follow directions when left alone, and needed some way to document his processes. Since then, Special Ops has developed operations manuals for a large sport supplement franchise, two restaurants, a virtual-conferencing franchise, a day care center, a local furniture store, and a soap and skincare chain and developed a nationally syndicated training program especially for the natural foods industry.

Within weeks, he developed checklists, trained his employees how to use them, and solved the problem. Our success led to developing an operations manual. His manual has increased employee consistency, efficiency and reduced training costs and turn-over. Now, he focuses on growing his business and profits.

Special Ops LLC services include:

  • Developing, designing and writing operations manuals
  • Instructional design for education/training programs
  • Layout and design
  • Publishing and distribution
Start Time:
Thursday, July 12, 2007 6:00 PM EDT
Category: Marketing
Paul Barron

In this web seminar we will discuss the dos and don'ts of why and how you should create your own business channel through the use of podcasting.

  • Learn when and why to podcast
  • How to reach your perfect demographic
  • What to do once you have a podcast
  • How to get your podcast noticed
Speaker Bio

Paul Barron is an expert in understanding the dynamics of a very special industry—one that focuses entirely on the comfort levels of consumers. Paul has more than 12 years experience in online new media development and has launched new media web-based content and vertical solutions for a business to business community with revenues of more than half a trillion dollars. An innovator for the new media world of web, viral, and social platforms, Paul has seen just about everything when it comes to the web.

In 1996, Paul developed one of the Internet's first Blogs, which is now a full-on B2B media portal. A speaker and consultant for new media formats in web, Podcasting, B2B verticals and consumer based viral and social networks, Paul has been recognized as a new media mogul and pioneer.

Start Time:
Tuesday, July 10, 2007 6:00 PM EDT
Category: Sales
Townsend Wardlaw

In the second of our "21st Century Sales" series, Three Value Logic Sales Institute (3VLSI) presents "Time Management for Sales Professionals" to address the reality that today's successful sales professional must coordinate a superhuman volume of activity.

In 2006, the average sales professional worked 49 hours per week, yet most of this time was spent poorly with less than 25% spent on actual selling!

Participants in this web seminar will learn why multitasking decreases effectiveness and task-prioritization represents an inefficient method for organizing your work. To address these challenges, 3VLSI will share our "Time-Blocking" framework specifically designed for sales professionals to regain control over their calendars.

This web seminar is intended for front-line sales professionals and sales managers looking to gain an edge in sales by establishing control over their most important asset—Time!

Speaker Bio

Townsend Wardlaw is the Founder and CEO of Three Value Logic. He brings a strong track record of sales leadership with Fortune 500 companies such as AT&T, Lucent, and Avaya.

Townsend has initiated and managed channel relationships with application partners as well as consulting and services organizations including Qwest, Accenture, AT&T Solutions, EDS, Andersen Consulting, and Siebel Systems.

Start Time:
Thursday, June 21, 2007 6:00 PM EDT
Category: Marketing
Michael Lenzini and John Burnett

This web seminar will focus on the practical issues of creating and implementing a results-oriented marketing program that will also capture the interest of the investment community. Two of Scenario d's founders, Michael Lenzini and Dr. John Burnett, offer insights and practical advice gleaned from the experience and research of the entire Scenario d team.

In this workshop you will learn:

  • How to focus your marketing efforts on the most promising and valuable market segments
  • How to create the absolute best marketing offers to those market segments
  • How to create a low-cost, high impact marketing mix
  • The best way to gather and analyze data on your prospects and customers
  • Online marketing tools that really work
  • What separates a good marketing plan from a bad one
Speaker Bio

Michael Lenzini is CEO and Managing Member of Scenario d LLC. He has over 30 years of entrepreneurial experience, has started and run six companies successfully and is Adjunct Professor at Daniels College of Business, University of Denver.

Dr. John Burnett is Senior VP of Marketing Research of Scenario d LLC, and is professor of Marketing at Daniels College of Business. John has authored 16 trade and text books, and his "Principles of Advertising" is the most widely used advertising textbook in the U.S.

Start Time:
Tuesday, June 19, 2007 5:00 PM EDT
Kevin P. Hein

This program will cover the benefits and risks of establishing a formal franchise resale program.

Speaker Bio

Kevin P. Hein is an attorney for Snell & Wilmer LLP. His practice is concentrated in a broad range of franchise and real estate matters, including retail services, franchise and distribution, restaurant development, commercial real estate, mergers and acquisitions, corporate counseling and dispute resolution. Hein’s other experience includes:

Restaurant Development
Representation of startup and established restaurants and restaurant companies in corporate formation, real estate acquisition and development, leasing issues, corporate financing activities, mergers and
acquisitions, dispute resolution, and general corporate issues.

Franchise and Distribution Law
Representation of franchise companies in all matters, including state and federal disclosure issues, compliance with state relationship laws, dispute resolution, franchise sales compliance, bankruptcy matters, real estate, mergers and acquisitions, and general corporate issues.

Commercial Real Estate
Representation of buyers, sellers and developers of commercial real estate, landlords and tenants in lease negotiation and interpretation, and borrowers in commercial real estate transactions.

Start Time:
Wednesday, June 13, 2007 6:00 PM EDT
Category: Sales
Townsend Wardlaw

Hiring sales people is one of the most frustrating aspects of any business. On average, companies spend upwards of 45 hours to acquire a single sales resource and for many organizations 50% annual turnover is the norm.

Three Value Logic Sales Institute will share the blueprint we have used to interview thousands of candidates and select for success based on Knowledge, Behavior, and Motivation characteristics.

Topics of discussion will include: The five most common pitfalls to avoid when interviewing sales candidates, how to determine if a candidate who looks good on paper can be successful in your environment, and keeping your salespeople for their useful life.

This web seminar is intended for hiring managers and business owners looking to make better sales resource hiring decisions. It covers best practices in recruiting, interviewing, and candidate selection.

Speaker Bio

Townsend Wardlaw is the Founder and CEO of Three Value Logic Sales Institute. He brings a strong track record of sales leadership with Fortune 500 companies such as AT&T, Lucent, and Avaya.

Townsend has initiated and managed channel relationships with application partners as well as consulting and services organizations including Qwest, Accenture, AT&T Solutions, EDS, Andersen Consulting, and Siebel Systems.

Townsend’s writing can be found on his blog, http://salesbot.blogspot.com/.

Start Time:
Tuesday, June 12, 2007 6:00 PM EDT
Category: Marketing
Shawn Cardinal

They may be conducted online, but web seminars are as serious as traditional, on-ground events. With careful thought, planning and teamwork, your web seminar will be a huge success.

Shawn Cardinal, training director for ReadyTalk, will focus this web seminar on the crucial planning stage of your event. He'll review how determine your objectives, how to reach your audience and structure your agenda and content. Finally, he will give you tips and a timeline for preparing for the main event.

Speaker Bio

As the Training Director for ReadyTalk, Shawn Cardinal is an expert in conducting and managing web seminars. He has served as a moderator and a master of ceremonies for hundreds of events and has taught thousands of people how to create their own events.

His training style is energetic, engaging and delightful. Shawn has a knack for making the most technologically challenged customers feel comfortable and confident when conducting their own events, and is delighted to share his expertise with a new audience.

Shawn has a background in radio voiceover work, advertising sales, direct-mail and newspaper publishing and finance. He also owned and operated his own mobile disc jockey company.

Start Time:
Wednesday, June 06, 2007 6:00 PM EDT
Erica Olsen

It’s half way into 2007—how is your business performance? If you are similar to the majority of business owners, managers and executive directors, you’d probably like to be further along towards accomplishing the goals in your strategic plan. A strategic plan provides a business with the roadmap it needs to pursue a specific strategic direction and set of performance goals, deliver customer value, and be successful. However, this is just a plan; it doesn’t guarantee that the desired performance is reached any more than having a roadmap guarantees the traveler arrives at the desired destination.

That is where the art of execution comes in. Learn how to keep the momentum of your strategic plan alive through best practices, tips and the how-tos of execution. Whether you have a strategic plan or not, this session will provide you with practical tools to boost your business performance.

Speaker Bio

Erica Olsen is the founder and Vice President of M3 Planning, Inc, a strategic planning firm that works with growth-oriented organizations to develop and execute their strategies. Erica holds a BA in Communications and an MBA in International Management from Thunderbird.
Her clients include Miller Heiman, EDAWN, Hallelujah Acres, Austin Radiological Association, Northern Nevada Business Weekly, Washoe County and University of Phoenix. On her way to becoming a serial entrepreneur, M3 Planning is the fourth business she has helped found.
Under her guidance, M3 launched a web-based strategic planning system called MyStrategicPlan.com. With her online strategic planning system, any organization, regardless of size and budget, can build a plan in a matter of weeks (or even days). MyStrategicPlan is just one of several online strategic planning systems developed by Erica’s company M3 Planning. Through M3 Planning’s online client base and onsite strategic planning facilitation work, Erica has developed and reviewed hundreds of strategic plans for organizations across the country.
Most recently, she authored Strategic Planning For Dummies as part of the For Dummies series. In addition to Strategic Planning For Dummies, she has co-authored Strategic Planning Made Easy: A Practical Guide to Growth and Profitability and contributes regular columns to local, regional and national business publications.

She’s frequently tapped to lecture at the University of Nevada, Reno and the University of Phoenix in Reno on management and planning topics. She hosts workshops and has spoken at conferences nationwide.

Start Time:
Thursday, May 31, 2007 3:00 PM EDT
Category: Management
Robin Mottern

Have you ever hired a person who turned out to be a superior performer? Have you ever hired someone who just didn’t meet your expectations? Did you use the same hiring process in both cases? Did you feel you must have done something different when you hired the non-performer? Traditional hiring methods are inherently flawed and do not produce consistent results. Now you can learn proven tactics and receive tools that will significantly improve your ability to compete for, select, promote and retain superior talent. If building competitive advantage through your people is important to you, then you’ll want to attend this web seminar.

Speaker Bio

In 1998 Robin Mottern joined Carolina Profiles, a regional office of Profiles International, Inc. Mottern moved into the Customer Service role at Carolina Profiles and worked closely with hundreds of clients from that region and then gravitated to Regional Sales where she worked in the field with many major clients, such as Eastman Chemical, Airgas Inc., and Sony Ericsson Mobile Communications. She worked directly with the National Area Director of the Year from 1998 until August 2005, when she joined the Corporate Sales Team where she is responsible for the development and sales of Profiles Internationals’ Strategic Sales Partners. Mottern was the Profiles International Sales Associate of the Year in 2004 and runner-up in 2003.

Mottern formerly co-owned a successful consulting firm in the Charlotte, NC area for 7 years prior to joining Profiles. Her role also included new client acquisition where she worked with companies such as Exxon Chemicals and Regal Manufacturing. Robin has been active with many organizations that focus on human capital potential, such as SHRM (Society for Human Resource Management). Mottern was certified in The MOST Work Measurement Technique and was heavily involved in the JIT Management (Just-In-Time) philosophy. Robin is also one of Profiles Internationals’ instructors in Miller Heiman Strategic Selling.

Robin has two children: Joshua, a Network Engineer in the Charlotte, NC area, and Jordan, who presently resides in eastern Tennessee.