- Why content marketing is important to modern marketers
- What types of content work best at each stage of the funnel
- How to tailor your webinar content to persona and stage in the buying process
- Tips on designing your webinar content with reuse in mind
- Creative ideas for repurposing & reimagining your webinar for ongoing content marketing
- How to drive ROI from your webinar recording long after the follow-up email
Webinars are an effective content marketing tool to reach new audiences and drive leads into the funnel – are yours missing out on their full potential?