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Archived ReadyTalk Webinars

Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.


Moving from Tactical to Strategic Demand Generation - You Gotta Do It.
Start Time:
Tuesday, September 17, 2013 1:00 PM EDT
Category: Marketing
When asked about their biggest marketing challenges over the past four years, marketers have listed generating quality leads as one of their top two challenges. However, year in and year out, marketers are struggling with how they can generate quality demand and have an impact on their organization’s sales pipeline and bottom line revenue. Why? They focus on tactics instead of strategic methods to drive perpetual revenue. Learn what it takes to become more strategic in your demand generation and what results you can expect.
 
You will learn:
  • What is Strategic Demand Generation
  • How to start a Demand Process Transformation
  • Essential components for DPT
  • Expected results
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Lights, Camera...Webinar! The Anatomy of a Blockbuster Event
Start Time:
Wednesday, September 04, 2013 1:00 PM EDT
Category: Marketing
In many ways great webinars resemble blockbuster movies: They are much anticipated, have a great box office turnout, generate buzz and provide lots of great follow-on marketing opportunities. Not surprisingly, they are also produced using a very similar process.
 
Coming soon to a computer near you - Demand Metric and ReadyTalk are teaming up to talk about how exceptional webinars are formed – the anatomy of a great webinar. Demand Metric chief analyst, Jerry Rackley, will discuss the pre-production, during and post-production phases of bringing your message from the small screen to critical acclaim for both prospects and key stakeholders in your organization.
 
Don’t miss this special screening and learn how to:
 
  • Develop and build the structure of a successful webinar
  • Deliver a contagious, buzz-worthy presentation
  • Get people talking about your event, before and after
  • Execute a highly effective follow-on plan for leads
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Webinar Wisdom: Expert Webinar Strategies
Start Time:
Wednesday, August 14, 2013 1:00 PM EDT
Category: Marketing
Webinars are one of the most versatile tools marketers have at their disposal. From driving demand to moving existing prospects through the pipeline, educating current clients to on-boarding and internal communications - the possibilities of use are endless!
 
Join us as Pardot's (A Salesforce.com Company) own Marketing Automation Evangelist, Mathew Sweezey, and ReadyTalk's Director of Strategic Partnerships, Anita Wehnert, take us through successful webinar strategy, execution and fulfillment processes step-by-step. You will learn:
 
  • How to identify your audience and present relevant content
  • How to effectively plan and promote your event
  • How to successfully deliver the webinar and engage your audience
  • How to follow-up after the event and repurpose content to drive more leads
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Maximizing the Impact of Webinars as a Lead Gen Channel
Start Time:
Tuesday, July 30, 2013 7:00 PM EDT
Category: Marketing
Webinars are an effective content marketing tool to reach new audiences and drive leads into the funnel. If you’ve produced webinars before, you know the importance of creating powerful event-related content including the abstract, invitation, landing page, and follow-up emails. Now we want to challenge you to think beyond the traditional project plan and dive into new forms of content and creative channels to distribute it through.
 
Join PR Newswire and ReadyTalk and learn how to create multi-format content before, during and after your webinar (think press releases, blogs, nurture tracks, infographics, even event Q&A).
 
Discover:
  • Ways to maximize your reach before and after your webinar
  • Which distribution channels will best reach your targeted audience
  • What types of content to create before, during and after your webinar
  • Creative ways to repurpose that content and wring every drop from your webinar
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Best Practices for Integrating Webinars and ExactTarget
Start Time:
Tuesday, July 16, 2013 2:00 PM EDT
Category: Marketing

Webinars are an invaluable tool that B2B marketers can use to create awareness, generate new leads and educate customers. Integrating your webinar campaigns with other marketing initiatives allows for consistent messaging; quick, targeted follow-up; and a higher return on your investment. 

Join us for an exclusive preview of the ReadyTalk app available in the ExactTarget HubExchange Marketplace and discover how integrating your webinar campaigns with ExactTarget can save you time while increasing ROI.

During the demo of ReadyTalk for ExactTarget, we’ll also discuss best practices for before, during and after your webinar including:

  • The benefits of sending webinar emails and capturing registrations in ExactTarget
  • Tips for driving higher registration and attendance rates
  • Ways to engage your audience and learn more about them during the webinar
  • Best practices for timely post-webinar campaigns
  • Creative ideas for repurposing your webinar for ongoing content marketing
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Can you hear me now? Best Practices for Presenting to a Virtual Audience
Start Time:
Thursday, June 27, 2013 6:00 PM EDT
Category: Professional Development

Transitioning from live, in-person presentations to a remote webinar scenario can be an intimidating change even for those who are well-versed in public speaking. As a presenter on a virtual event or webinar, you are competing for your audience’s attention with distractions outside of your control – email, chat, and the Internet are all available at your audience’s fingertips. How can you ensure that your message is being heard?

Join Shawn Cardinal, Lead Trainer at ReadyTalk, to learn tips and techniques that can be used by speakers and moderators to educate, entertain and maintain your audience’s attention throughout your webinar.
 
During this webinar, you’ll learn:
  • How to be a better speaker in a remote environment
  • Moderator tactics
  • How to create a visual presentation that complements your message
  • Engagement tools and methods
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Streamlining the Sales Cycle with Webinars
Start Time:
Thursday, May 23, 2013 7:00 PM EDT
Category: Marketing

Webinars have long served as effective lead generation tools, but their value isn't limited to just lead generation. Webinars can provide value across the entire sales cycle.

This presentation will consider the typical sales cycle - Needs, Discovery, Consideration, Decision and Review - and share insight on how to produce webinars specifically designed to help move prospects through each phase faster. We’ll discuss:

  • What a webinar might look like in each phase
  • Mapping webinar topics based on existing customer personas
  • Examples of B2B companies using these tactics successfully
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Managing the Webinar Life Cycle - From Start to Finish
Start Time:
Wednesday, March 27, 2013 8:00 PM EDT
Category: Marketing

 

The webinar is an invaluable tool in today’s buying process. It’s an effective vehicle for attracting, engaging with, and educating prospects to move them down the funnel.
 
The catch? You’ve got to do a webinar right in order for it to be effective - from targeting and attracting the right audience, to keeping them engaged and continuing the conversation after the webinar.
 
Join us for real business examples and a step-by-step process for demand generation webinar planning. We’ll cover:
  • Key metrics that are critical for benchmarking webinars
  • Action items for planning and delivering measurable outcomes that will meet or exceed your lead generation goals
  • Proven methods to produce polished, impactful webinars that raise brand awareness
Who should attend:
  • Marketing and sales professionals responsible for demand generation and want to further streamline the webinar process
  • Directors/VPs/Managers of Marketing looking to reach beyond their existing customer base to recruit an audience of fresh sales leads
  • Content and Marketing Communication professionals wanting to learn new ways to get the most value out of their webinar program (e.g. new content opportunities and prospect campaign ideas)
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The New AdWords: Keep Pace in 2013
Start Time:
Thursday, March 21, 2013 8:00 PM EDT
Category: Marketing

 

AdWords is ever-evolving with over 500 algorithm changes per year. Knowing how to leverage these changes, including the monumental 2013 Enhanced Campaigns announcement, and looking beyond driving just leads/sales is a vital part of staying relevant as a modern marketer. 
 
As nurturing becomes essential in 2013, you should consider using search to drive webinar and event marketing campaigns, content downloads and more.
 
In this webinar, pay-per-click pioneer Trada presents strategies (straight from Google!) about how to keep pace in 2013:
  • More than leads and sales: The smartest AdWords advertisers are building campaigns designed to increase and improve webinar registrations and content downloads
  • What you need to know NOW: New mobile strategies and Enhanced Campaigns
  • Truly integrated marketing: Maintaining brand and content voice from ad to landing page to webinar/event
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Beyond the Slide Deck: Creating and delivering great presentations
Start Time:
Wednesday, February 27, 2013 7:00 PM EST
Category: Marketing

Presentations are critical communications events for companies, because they're always given to inform or persuade, and the result of a presentation is almost always a decision.  For these reasons, the quality of the presentation content, materials and presenting skills are major factors in achieving the desired results from a presentation.  

A great presentation persuades and inspires; a poor presentation damages confidence in the ideas and the organization behind them. This webinar examines the three critical success factors for presenting - content, medium and delivery - and provides practical advice on optimizing each of these dimensions in your presentations.

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