Webinars

If you are like a majority of sales and marketing professionals today, you struggle with getting your webinar and online meeting data into salesforce.com for prospecting, nurturing and follow-up. The process can be inefficient, time-consuming and frustrating when your conferencing platform and your CRM system can’t talk to each other.  Join us on September 27 to discover how three progressive companies have automated these processes by seamlessly integrating their conferencing platform with their CRM.

Learn how this integration enables you to:

•     Quickly invite Leads, Contacts and Campaign Members to webinars or training sessions.
•     Automatically record registration details in salesforce.com.
•     Host a polished live webinar for up to 3,000 people.
•     Instantly update salesforce.com with attendance data to speed sales follow-up.
•     Create new leads for registrants and attendees not already in salesforce.com.
•     Give your sales team greater visibility and access to these important programs.

We’ll cover different scenarios on how integration can make your webinar and training programs  more efficient and effective. Avoid tedious spreadsheet work and save valuable time. Focus on your campaigns, demos, and training sessions - not on the amount of effort to move important data back and forth.

B2B buyers have a growing tendency and capacity to research their purchase decisions online long before they engage with Sales. As marketers, we now need to assess which leads are ready to engage, and which are still in the independent research phase. By sending leads to Sales too early, we jeopardize the deal by scaring them off, therefore putting our marketing dollars and company revenues at great risk.

So, how do you know when your leads are ready to engage, and how do you nurture those that aren’t there yet?

Both of these questions and more will be answered during this 60-minute webinar, which will cover lead qualification, scoring and nurturing strategies for optimal lead generation ROI. We will also highlight MarketingSherpa’s FUEL methodology for B2B marketing effectiveness from lead generation to sales conversion.

As competition for your products and services continues to grow the customer experience is becoming the next battleground to differentiate your company and grow your business. In this webinar learn how companies are leveraging cloud computing and social media to build a customer centric company that builds loyal customers and drives profitable growth for your business.

Take away best practices on:

• How providing a great customer experience can deliver quantifiable financial impact
• Process and technology consideration for building a customer centric enterprise
• How to combine social media monitoring with CRM to improve customer service

We hope you can join us for this informational session. If you have additional questions you'd like our speaker to address during the presentation you can fill them in below.

It’s all about leads, sales and improved business results, right? So how do you get the results you need? Integrating your SEO campaign with all of your online marketing activities can pay big dividends. In this session, we will explore the ways that we helped clients successfully align social media, event marketing, video, and digital content production with their SEO objectives to increase year over year organic search traffic significantly. We highlight the correlation between dramatic SEO results and improved business outcomes.

You won't want to miss this event - We’re going to share strategy secrets with you!  We’ll share actionable insights and results based on our success with clients, such as:
•    Obtain more qualified leads through alignment
•    Integrate digital marketing channels to increase sales
•    Reporting KPIs and tracking success to ensure ROI
•    How to reap huge rewards with less resources