Archived ReadyTalk Webinars
Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.
Webinars have long served as effective lead generation tools, but their value isn't limited to just lead generation. Webinars can provide value across the entire sales cycle.
This presentation will consider the typical sales cycle - Needs, Discovery, Consideration, Decision and Review - and share insight on how to produce webinars specifically designed to help move prospects through each phase faster. We’ll discuss:
- What a webinar might look like in each phase
- Mapping webinar topics based on existing customer personas
- Examples of B2B companies using these tactics successfully
- Key metrics that are critical for benchmarking webinars
- Action items for planning and delivering measurable outcomes that will meet or exceed your lead generation goals
- Proven methods to produce polished, impactful webinars that raise brand awareness
- Marketing and sales professionals responsible for demand generation and want to further streamline the webinar process
- Directors/VPs/Managers of Marketing looking to reach beyond their existing customer base to recruit an audience of fresh sales leads
- Content and Marketing Communication professionals wanting to learn new ways to get the most value out of their webinar program (e.g. new content opportunities and prospect campaign ideas)
- More than leads and sales: The smartest AdWords advertisers are building campaigns designed to increase and improve webinar registrations and content downloads
- What you need to know NOW: New mobile strategies and Enhanced Campaigns
- Truly integrated marketing: Maintaining brand and content voice from ad to landing page to webinar/event
Presentations are critical communications events for companies, because they're always given to inform or persuade, and the result of a presentation is almost always a decision. For these reasons, the quality of the presentation content, materials and presenting skills are major factors in achieving the desired results from a presentation.
A great presentation persuades and inspires; a poor presentation damages confidence in the ideas and the organization behind them. This webinar examines the three critical success factors for presenting - content, medium and delivery - and provides practical advice on optimizing each of these dimensions in your presentations.
More and more, marketing is driving technology decisions. Lately, marketers are bombarded with information on the latest marketing automation tools, CRM platforms, analytics and tracking software, and customer advocate programs to help sort through an overwhelming amount of market data. Now, more than ever, it’s the marketing managers who are controlling the decisions and the budget on which ones are implemented.
So what does this “hybrid” role of Chief Marketing Technology Officer entail and how does a new reliance on technology affect traditional marketing teams? Join Autumn Coleman, Senior Marketing Operations Manager at Manhattan Associates, to gain a better understanding of the role marketing is playing in technology purchases.
- The key areas of focus for a Chief Marketing Technology Officer
- How to simultaneously manage both marketing and technology objectives
- What hot technologies marketing teams are focusing on to drive sales
- And the impact these new technologies are having on measuring traditional key performance metrics
A recent survey by Quantum Leap Marketing revealed that only a few small businesses have a high ROI from marketing while the majority struggle to be heard above the noise.
What can organizations of all sizes learn from these high-performance firms? What are the top small business marketers planning on doing differently than the rest for 2013? How can you get more leads and sales from your next marketing campaign?
Whether you want to create your first formal marketing plan or just get an edge in 2013, join a panel of experts led by Bob Hanson, President of Quantum Leap Marketing, as he shares the results of his latest survey of small business marketers on their plans for 2013. He will also lead an expert panel which will show you what’s working in social media marketing specifically, and small business marketing in general for 2013.
Attend this interactive webinar to discover:
- How small business can make the most of limited budgets
- Common and costly marketing mistakes to avoid, especially with Social Media
- How webinars can be a successful part of your marketing mix
- Specific steps for a successful social media marketing plan
- 7 “must-haves” for your marketing success plan for 2013
‘Tis the season for Dickens: let’s take a look at webinar metrics of the past, present and future.
Modern marketers are becoming more and more sophisticated – and so are the webinars we are launching. As our webinars become more advanced, the metrics we measure must evolve as well. Relying solely on webinar registration and attendance rates to measure the success of a webinar are habits of the past. Effectively tracking ROI and key performance metrics (KPIs) are critical to our future success as marketers.
Join Sharon Burton, content strategy consultant and author of 8 Steps to Amazing Webinars, and Jerry Rackley, Chief Analyst at Demand Metric, as they dive into the six key performance indicators that you should be measuring in webinar programs and how you go about capturing, analyzing and acting on that data.
BONUS: Attendees will get a FREE Webinar Metrics Dashboard Tool provided by Demand Metric.
Are you an EloQueen or EloKing suffering from withdrawal after all of the great sessions and conversations at EE? Are you ready to drive more value and create more conversions from your organization’s webinars? Whether you are considering adding a webinar app from the AppCloud into your next Eloqua campaign or if you have already built one in, you’ll walk away from this session with 10 actionable tips to crank up the volume on your webinar programs in 2013.
On Wednesday, December 5, experts from Eloqua, Compendium and ReadyTalk will step you through an Eloqua program showcasing the latest advanced pre- and post-webinar techniques and processes that you can apply to make a difference in your next webinar. Attend and be ready to learn:
- Tips for improving form conversion and driving more registrants
- How the right confirmation and reminder emails can increase attendance rates
- The power of using polling and post-event surveys to uncover qualified leads
- Why webinar data cards help your sales team have better conversations
- Advanced follow-up tactics that go far beyond “thanks” and “sorry we missed you”
- Ways to continue to capturing engagement data from recordings after the live event
Don’t miss out on this opportunity to go beyond the basics and amplify your webinars with these advanced techniques and processes. Register now!
In this webinar, you’ll learn:
- Which lead generation tactics were rated as the most effective, and how you can use them to generate qualified leads
- How B2B marketers are allocating their marketing budgets, so attendees can stay on top of new trends and priorities
- How one company increased pipeline opportunities by 65%, despite a 40% budget cut
- 4 steps you can use to evaluate the performance of your marketing activities, and make sound decisions for upcoming strategies