Webinars

Upcoming Webinars 

Register for upcoming webinars and explore topics in-depth with industry leaders and subject matter experts. Webinars are always free but pre-registration is required. Subscribe to the ReadyTalk Webinar Series newsletter for monthly webinar best practices and a schedule of upcoming events. Past events are available on the Recorded Webinars page.

If you are interested in being featured presenter on an upcoming webinar or would like to suggest a topic for the series, send your feedback to Brittany Jones at brittany.jones [at] readytalk.com.

Start Time:
Wednesday, February 10, 2016 1:00 PM EST
Category: Marketing
All marketing channels can reach audiences at different parts of the funnel — if the right strategy is in place.
 
In this webcast, we will talk in depth about how and why a specific marketing channel, such as search engine optimization (SEO) and pay per click (PPC), can be used to influence different parts of the funnel.
 
This webinar will help illustrate how different types of campaigns within the same channel can reach consumers high in the funnel or much lower in the funnel, and focus in on the “sweet spot” for that specific channel to reach your marketing goals.
 
You’ll also learn:
  • Why SEO and PPC are both important customer touchpoints in the marketing funnel
  • How organic and paid search keyword and traffic conversion data inform each other
  • How to cater your digital campaigns to consumers in various stages in the purchase funnel to help optimize ROI/KPIs
  • Understand how different parts of the marketing funnel can help optimize ROI, spend decisions and influence your strategy to target your customers